• Projects
    • Corporal Hoffman Series
    • [Fashion Has Heart]
    • Mascot Series
    • Steelcase Classic
    • T.WAY
    • Sebago Remodel
    • JustInTymeSports
    • Merrell Barefoot
    • LeBron James
    • 484 Official
    • Chris Paul
    • Joe Buys
    • Custom Footwear
    • Rip Hamilton
    • Dream Impossible
    • ACK Boutique
    • Authentivity Group
    • Saugatuck-Douglas
    • Ideomed
    • Meijer Innovation Center
    • Always Photo
    • College Series
    • Humane Society
    • Barrio Bonito
    • City Series
    • Gnome Series
  • Mascot Series
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College Series
2011
Graphic Design, Branding, Marketing
Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore.
  • Brief: Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore. 
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  • Corporal Hoffman Series
    Fashion Has Heart is a nonprofit organization that utilizes the power of fashion to build awareness and generate funds and opportunities to benefit our wounded heroes. "Without their sacrifice, there is no freedom of..."
    Graphic Design, Product Design, Creative Direction
    2011
  • [Fashion Has Heart]
    A variety or roles and titles with the nonprofit organization, [Fashion Has Heart].
    Creative Direction, Graphic Design, Branding
    2011
  • Mascot Series
    A series of mascot paintings because: We Are All Mascots.
    Fine Arts
    2011
  • Steelcase Classic
    Proposed marketing campaign for Steelcase, Inc.
    Graphic Design, Video Arts, Marketing
    2011
  • T.WAY
    The parent company for everything design, artwork, and consulting.
    Branding, Marketing, Entrepreneurship
    2011
  • Sebago Remodel
    I have this pair of Sebago x VANE Docksides that I have been wearing pretty heavily this winter and spring. I was doing some routine "clean-up," then decided that I just had to put a custom T.WAY twist on them.
    Fine Arts, Painting, Product Design
    2012
  • JustInTymeSports
    Logo design and brand re-development for the mini basketball hoop manufacturer, JustInTymeSports in Grand Rapids, Mich.
    Graphic Design, Marketing, Branding
    2011
  • Merrell Barefoot
    Project completed on spec for Merrell (Wolverine Worldwide, Inc) to promote their newly released Barefoot footwear series.
    Fine Arts, Video Arts
    2011
  • LeBron James
    Custom-designed and freehand-painted Nike Air Force One shoes for LeBron James to commemorate his first MVP season in 2009-10. These shoes were presented to LeBron at the MVP Press Conference in his hometown gym in Akron, OH.
    Fine Arts
    2011
  • 484 Official
    Logo development for a TV pilot series
    Graphic Design, Marketing, Branding
    2011
  • Chris Paul
    Custom-designed and freehand-painted custom Nike RT-1 shoes for Chris Paul's charity weekend event.
    Fine Arts
    2011
  • Joe Buys
    Joe Buys - Recording Artist, Actor, Model
    Branding, Graphic Design, Video Arts
    2011
  • Custom Footwear
    Custom-designed shoes for various athletes, brands, and select individuals.
    Fine Arts, Product Design
    2008-2011
  • Rip Hamilton
    Apparel design and production, custom footwear and shooting sleeve projects for NBA all-star, Rip Hamilton.
    Graphic Design, Product Design, Fine Arts
    2011
  • Dream Impossible
    Dream Impossible.
    Graphic Design, Print Design, Fine Arts
    2011
  • ACK Boutique
    Various projects with the high-end sneaker and streetwear boutique, ACK.
    Graphic Design, Branding, Fine Arts
    2011
  • Authentivity Group
    Branding and business card design for multi-genre creative group, Authentivity.
    Branding, Graphic Design, Typography
    2012
  • Saugatuck-Douglas
    Project management for Saugatuck-Douglas ArtPrize entry
    Marketing, Graphic Design, Art Direction
    2011
  • Ideomed
    Asthma education 32-week workbook for underprivileged youth struggling with asthma
    Illustration, Storytelling, Graphic Design
    2011
  • Meijer Innovation Center
    Logo design, mobile website design, and print design for the Meijer Innovation Center
    Graphic Design, Web Design, Print Design
    2011
  • Always Photo
    Logo and identity development
    Branding, Graphic Design
    2011
  • Humane Society
    Designed the logo and branding for the Humane Society of West Michigan's annual charity event, "Tuxes & Tennies." Also, 13 pairs of custom-designed shoes were created for the event and its promotions.
    Graphic Design, Branding, Fine Arts
    2011
  • Barrio Bonito
    Logo design for the Barrio Bonito non-profit organization in Chicago, Ill
    Graphic Design, Branding
    2011
  • City Series
    City mini-series of paintings
    Fine Arts
    2011
  • Gnome Series
    A mini series of gnome paintings.
    Fine Arts
    2011
Please do not reproduce without the expressed written consent from Tyler Way. Copyright 2011 T.WAY, LLC.