College Series
2011
Graphic Design, Branding, Marketing
Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore.
- Brief: Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore.


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Fashion Has Heart is a nonprofit organization that utilizes the power of fashion to build awareness and generate funds and opportunities to benefit our wounded heroes. "Without their sacrifice, there is no freedom of..."Graphic Design, Product Design, Creative Direction2011 -
A variety or roles and titles with the nonprofit organization, [Fashion Has Heart].Creative Direction, Graphic Design, Branding2011 -
A series of mascot paintings because: We Are All Mascots.Fine Arts2011 -
Proposed marketing campaign for Steelcase, Inc.Graphic Design, Video Arts, Marketing2011 -
The parent company for everything design, artwork, and consulting.Branding, Marketing, Entrepreneurship2011 -
I have this pair of Sebago x VANE Docksides that I have been wearing pretty heavily this winter and spring. I was doing some routine "clean-up," then decided that I just had to put a custom T.WAY twist on them.Fine Arts, Painting, Product Design2012 -
Logo design and brand re-development for the mini basketball hoop manufacturer, JustInTymeSports in Grand Rapids, Mich.Graphic Design, Marketing, Branding2011 -
Project completed on spec for Merrell (Wolverine Worldwide, Inc) to promote their newly released Barefoot footwear series.Fine Arts, Video Arts2011 -
Custom-designed and freehand-painted Nike Air Force One shoes for LeBron James to commemorate his first MVP season in 2009-10. These shoes were presented to LeBron at the MVP Press Conference in his hometown gym in Akron, OH.Fine Arts2011 -
Logo development for a TV pilot seriesGraphic Design, Marketing, Branding2011 -
Custom-designed and freehand-painted custom Nike RT-1 shoes for Chris Paul's charity weekend event.Fine Arts2011 -
Joe Buys - Recording Artist, Actor, ModelBranding, Graphic Design, Video Arts2011 -
Custom-designed shoes for various athletes, brands, and select individuals.Fine Arts, Product Design2008-2011 -
Apparel design and production, custom footwear and shooting sleeve projects for NBA all-star, Rip Hamilton.Graphic Design, Product Design, Fine Arts2011 -
Dream Impossible.Graphic Design, Print Design, Fine Arts2011 -
Various projects with the high-end sneaker and streetwear boutique, ACK.Graphic Design, Branding, Fine Arts2011 -
Branding and business card design for multi-genre creative group, Authentivity.Branding, Graphic Design, Typography2012 -
Project management for Saugatuck-Douglas ArtPrize entryMarketing, Graphic Design, Art Direction2011 -
Asthma education 32-week workbook for underprivileged youth struggling with asthmaIllustration, Storytelling, Graphic Design2011 -
Logo design, mobile website design, and print design for the Meijer Innovation CenterGraphic Design, Web Design, Print Design2011 -
Logo and identity developmentBranding, Graphic Design2011 -
Designed the logo and branding for the Humane Society of West Michigan's annual charity event, "Tuxes & Tennies." Also, 13 pairs of custom-designed shoes were created for the event and its promotions.Graphic Design, Branding, Fine Arts2011 -
Logo design for the Barrio Bonito non-profit organization in Chicago, IllGraphic Design, Branding2011 -
City mini-series of paintingsFine Arts2011 -
A mini series of gnome paintings.Fine Arts2011
Please do not reproduce without the expressed written consent from Tyler Way. Copyright 2011 T.WAY, LLC.
