Corporal Hoffman Series
2011
Graphic Design, Product Design, Creative Direction
Fashion Has Heart is a nonprofit organization that utilizes the power of fashion to build awareness and generate funds and opportunities to benefit our wounded heroes. "Without their sacrifice, there is no freedom of..."
- Brief: A collaboration project between a wounded, quadriplegic Marine: Corporal Josh Hoffman, a nonprofit organization: [Fashion Has Heart], partners: Regal Financial and SEI Studios, and distributors/manufacturers: MusicSkins, MMA Warehouse, and Ranger Up!. My roles included creative director, designer, and co-project manager.The project resulted in the following logo and three designs:



- The first round of the project is a collaboration with MusicSkins. Below are mock-ups of the designs on a small selection of electronic devices that will be made available on December 5, 2011.



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A variety or roles and titles with the nonprofit organization, [Fashion Has Heart].Creative Direction, Graphic Design, Branding2011 -
A series of mascot paintings because: We Are All Mascots.Fine Arts2011 -
Proposed marketing campaign for Steelcase, Inc.Graphic Design, Video Arts, Marketing2011 -
The parent company for everything design, artwork, and consulting.Branding, Marketing, Entrepreneurship2011 -
I have this pair of Sebago x VANE Docksides that I have been wearing pretty heavily this winter and spring. I was doing some routine "clean-up," then decided that I just had to put a custom T.WAY twist on them.Fine Arts, Painting, Product Design2012 -
Logo design and brand re-development for the mini basketball hoop manufacturer, JustInTymeSports in Grand Rapids, Mich.Graphic Design, Marketing, Branding2011 -
Project completed on spec for Merrell (Wolverine Worldwide, Inc) to promote their newly released Barefoot footwear series.Fine Arts, Video Arts2011 -
Custom-designed and freehand-painted Nike Air Force One shoes for LeBron James to commemorate his first MVP season in 2009-10. These shoes were presented to LeBron at the MVP Press Conference in his hometown gym in Akron, OH.Fine Arts2011 -
Logo development for a TV pilot seriesGraphic Design, Marketing, Branding2011 -
Custom-designed and freehand-painted custom Nike RT-1 shoes for Chris Paul's charity weekend event.Fine Arts2011 -
Joe Buys - Recording Artist, Actor, ModelBranding, Graphic Design, Video Arts2011 -
Custom-designed shoes for various athletes, brands, and select individuals.Fine Arts, Product Design2008-2011 -
Apparel design and production, custom footwear and shooting sleeve projects for NBA all-star, Rip Hamilton.Graphic Design, Product Design, Fine Arts2011 -
Dream Impossible.Graphic Design, Print Design, Fine Arts2011 -
Various projects with the high-end sneaker and streetwear boutique, ACK.Graphic Design, Branding, Fine Arts2011 -
Branding and business card design for multi-genre creative group, Authentivity.Branding, Graphic Design, Typography2012 -
Project management for Saugatuck-Douglas ArtPrize entryMarketing, Graphic Design, Art Direction2011 -
Asthma education 32-week workbook for underprivileged youth struggling with asthmaIllustration, Storytelling, Graphic Design2011 -
Logo design, mobile website design, and print design for the Meijer Innovation CenterGraphic Design, Web Design, Print Design2011 -
Logo and identity developmentBranding, Graphic Design2011 -
Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore.Graphic Design, Branding, Marketing2011 -
Designed the logo and branding for the Humane Society of West Michigan's annual charity event, "Tuxes & Tennies." Also, 13 pairs of custom-designed shoes were created for the event and its promotions.Graphic Design, Branding, Fine Arts2011 -
Logo design for the Barrio Bonito non-profit organization in Chicago, IllGraphic Design, Branding2011 -
City mini-series of paintingsFine Arts2011 -
A mini series of gnome paintings.Fine Arts2011
Please do not reproduce without the expressed written consent from Tyler Way. Copyright 2011 T.WAY, LLC.
