• Projects
    • Corporal Hoffman Series
    • [Fashion Has Heart]
    • Mascot Series
    • Steelcase Classic
    • T.WAY
    • Sebago Remodel
    • JustInTymeSports
    • Merrell Barefoot
    • LeBron James
    • 484 Official
    • Chris Paul
    • Joe Buys
    • Custom Footwear
    • Rip Hamilton
    • Dream Impossible
    • ACK Boutique
    • Authentivity Group
    • Saugatuck-Douglas
    • Ideomed
    • Meijer Innovation Center
    • Always Photo
    • College Series
    • Humane Society
    • Barrio Bonito
    • City Series
    • Gnome Series
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Corporal Hoffman Series
2011
Graphic Design, Product Design, Creative Direction
Fashion Has Heart is a nonprofit organization that utilizes the power of fashion to build awareness and generate funds and opportunities to benefit our wounded heroes. "Without their sacrifice, there is no freedom of..."
  • Brief: A collaboration project between a wounded, quadriplegic Marine: Corporal Josh Hoffman, a nonprofit organization: [Fashion Has Heart], partners: Regal Financial and SEI Studios, and distributors/manufacturers: MusicSkins, MMA Warehouse, and Ranger Up!. My roles included creative director, designer, and co-project manager.

    The project resulted in the following logo and three designs:
  • The first round of the project is a collaboration with MusicSkins. Below are mock-ups of the designs on a small selection of electronic devices that will be made available on December 5, 2011.
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  • [Fashion Has Heart]
    A variety or roles and titles with the nonprofit organization, [Fashion Has Heart].
    Creative Direction, Graphic Design, Branding
    2011
  • Mascot Series
    A series of mascot paintings because: We Are All Mascots.
    Fine Arts
    2011
  • Steelcase Classic
    Proposed marketing campaign for Steelcase, Inc.
    Graphic Design, Video Arts, Marketing
    2011
  • T.WAY
    The parent company for everything design, artwork, and consulting.
    Branding, Marketing, Entrepreneurship
    2011
  • Sebago Remodel
    I have this pair of Sebago x VANE Docksides that I have been wearing pretty heavily this winter and spring. I was doing some routine "clean-up," then decided that I just had to put a custom T.WAY twist on them.
    Fine Arts, Painting, Product Design
    2012
  • JustInTymeSports
    Logo design and brand re-development for the mini basketball hoop manufacturer, JustInTymeSports in Grand Rapids, Mich.
    Graphic Design, Marketing, Branding
    2011
  • Merrell Barefoot
    Project completed on spec for Merrell (Wolverine Worldwide, Inc) to promote their newly released Barefoot footwear series.
    Fine Arts, Video Arts
    2011
  • LeBron James
    Custom-designed and freehand-painted Nike Air Force One shoes for LeBron James to commemorate his first MVP season in 2009-10. These shoes were presented to LeBron at the MVP Press Conference in his hometown gym in Akron, OH.
    Fine Arts
    2011
  • 484 Official
    Logo development for a TV pilot series
    Graphic Design, Marketing, Branding
    2011
  • Chris Paul
    Custom-designed and freehand-painted custom Nike RT-1 shoes for Chris Paul's charity weekend event.
    Fine Arts
    2011
  • Joe Buys
    Joe Buys - Recording Artist, Actor, Model
    Branding, Graphic Design, Video Arts
    2011
  • Custom Footwear
    Custom-designed shoes for various athletes, brands, and select individuals.
    Fine Arts, Product Design
    2008-2011
  • Rip Hamilton
    Apparel design and production, custom footwear and shooting sleeve projects for NBA all-star, Rip Hamilton.
    Graphic Design, Product Design, Fine Arts
    2011
  • Dream Impossible
    Dream Impossible.
    Graphic Design, Print Design, Fine Arts
    2011
  • ACK Boutique
    Various projects with the high-end sneaker and streetwear boutique, ACK.
    Graphic Design, Branding, Fine Arts
    2011
  • Authentivity Group
    Branding and business card design for multi-genre creative group, Authentivity.
    Branding, Graphic Design, Typography
    2012
  • Saugatuck-Douglas
    Project management for Saugatuck-Douglas ArtPrize entry
    Marketing, Graphic Design, Art Direction
    2011
  • Ideomed
    Asthma education 32-week workbook for underprivileged youth struggling with asthma
    Illustration, Storytelling, Graphic Design
    2011
  • Meijer Innovation Center
    Logo design, mobile website design, and print design for the Meijer Innovation Center
    Graphic Design, Web Design, Print Design
    2011
  • Always Photo
    Logo and identity development
    Branding, Graphic Design
    2011
  • College Series
    Created, designed, planned and implemented manufacturing and logistics, received approval for collegiate licensing rights, utilized social media and viral word-of-mouth promotional campaigns, and sold college apparel items both online and in a campus bookstore.
    Graphic Design, Branding, Marketing
    2011
  • Humane Society
    Designed the logo and branding for the Humane Society of West Michigan's annual charity event, "Tuxes & Tennies." Also, 13 pairs of custom-designed shoes were created for the event and its promotions.
    Graphic Design, Branding, Fine Arts
    2011
  • Barrio Bonito
    Logo design for the Barrio Bonito non-profit organization in Chicago, Ill
    Graphic Design, Branding
    2011
  • City Series
    City mini-series of paintings
    Fine Arts
    2011
  • Gnome Series
    A mini series of gnome paintings.
    Fine Arts
    2011
Please do not reproduce without the expressed written consent from Tyler Way. Copyright 2011 T.WAY, LLC.